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IDESAA Escuela de Negocios Digital Marketing Institute

Social Media Marketing Certification Specialist Diploma

This specialist course is perfect for social media lovers. It will help you understand how to develop and curate shareable content and introduce you to the importance of marketing automation, strategy and planning.

Who is this Specialist Certification for?

Who is this Specialist Certification for?

Gaining a social media marketing certification will assure you have the essential skills and knowledge needed to excel as a social media professional. It is ideal for:

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Module Overview

Social Research

The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.

Content Creation

The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.

Content Outreach

You’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly sharable content.

Facebook

The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.

Twitter

This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.

LinkedIn

The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.

Social Apps

Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.

Social Video

The Social Video module will introduce you to the concept of social video marketing. Focussing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.

Marketing Automation

The Marketing Automation module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.

Strategy & Planning

Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.

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Module Overview

Become a Successful Social Media Expert

Become a Successful Social Media Expert

Social Media is a crucial part of any digital marketing strategy as it helps promote brand awareness, build trust and increase sales. This professional certification is designed to help you become the best social media marketer you can be!

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Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

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Stay Connected. Stay Relevant.

What you will learn

Social Research

The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.

  • Introduction
  • Audience Research
  • Competitive Research
  • Cultural Research
  • Data: Analysis & Strategy
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Content Creation

The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.

  • Content Planning
  • Content Creation
  • Scheduling Content
  • Content Strategy
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Content Outreach

You’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly sharable content.

  • Content Publishing
  • Content Analysis
  • Content Strategy
  • Content Targeting
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Facebook

The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.

  • General Concepts
  • Pages
  • Platform Features
  • Advertising
  • Campaign Execution & Analysis
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Twitter

This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.

  • Setup
  • Features & Functions
  • Periscope
  • Content Promotion
  • Campaign Optimization
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LinkedIn

The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.

  • General Concepts & LinkedIn Context
  • Personal Brand Presence
  • Company Brand Presence
  • Platform Features
  • Advertising
  • Analytics
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Social Apps

Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.

  • General Concepts
  • Instagram Features
  • Snapchat Features
  • Account Management
  • Advertising
  • Analytics
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Social Video

The Social Video module will introduce you to the concept of social video marketing. Focussing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.

  • Introduction
  • Youtube Setup
  • Creative Strategy
  • Audience Development
  • Advertising & Analyzing
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Marketing Automation

The Marketing Automation module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.

  • General Concepts
  • Lead Managements
  • Lead Generation
  • Analysis & Optimization
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Strategy & Planning

Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.

  • Social Media Strategy Planning
  • Strategy Research
  • Content Creation
  • Performance Reports
  • Analysis & Optimization
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Supporting your online learning journey

Through this course, you will have the opportunity to study online via our dynamic online learning environment, known as the Class Network which provides you with access to:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading

An extensive content library how you need it, when you need it

Supporting your online learning journey

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Todos los programas se encuentran en línea en idioma ingles, algunos de ellos pueden ser impartidos en idioma español bajo solicitud. El servicio al cliente puede ser brindado en ingles/español.

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